reservation system for a zoo

A modern zoo is no longer just a place where people go to look at animals through a fence. Experiences such as feeding penguins, spending a day with a zookeeper, taking a night tour, or attending an educational course for schoolchildren are now just as important to zoo operations as admission itself. And it is precisely this diverse range of activities that places completely different demands on organization and bookings than the sale of ordinary tickets.

What needs to be addressed ...
  • Admission ticket sales with different pricing categories (children, adults, families, schools, groups).
  • Bookings for experiences with limited capacity – animal feeding, a day with a zookeeper, a night at the zoo.
  • Management of educational courses for school classes or clubs.
  • Sale of gift vouchers for experiences as popular gifts for different age groups.
  • Coordination of bookings across the activities offered.
  • Simple online payment made directly when creating a booking, followed by ticket check-in.

By its very nature, a zoo combines several highly varied types of bookings at once – and that is exactly the kind of situation where relying on a single simple form or selling tickets at the ticket office is not enough. Day admission is one thing, but booking an educational program about reptiles for a group of ten schoolchildren on a specific date and at a specific time, with advance payment and a confirmation sent afterward, is something entirely different. A well-configured booking system can accommodate this diversity and set precisely the right operational rules for each type of event. Capacity limits for experiences are not merely a technical parameter – they ensure a high-quality experience and the safety of both animals and visitors. A system that automatically monitors these limits while enabling effective communication with the person making the booking significantly reduces the administrative workload for zoo staff and minimizes errors caused by manual scheduling. At the same time, the booking system can also offer standard ticket sales, making visits easier for both customers and staff.

Working with groups and institutions is a separate matter. Schools, children’s camps, and corporate customers have specific requirements – they may need an invoice, confirmation of attendance, or multiple dates at once. A customer database and the option to customize the booking form with your own questions make it possible to meet these needs elegantly, without having to handle everything by phone or email. Gift vouchers for experiences also open up a separate sales channel that operates independently of the season – a voucher for feeding giraffes or taking a night tour of the zoo sells just as well in December as it does in summer. A system that can handle all of this in a single, clear interface delivers real operational value to a zoo, rather than merely serving as an add-on to the ticket office at the entrance.

Key features for a zoo

A zoo needs booking tools that can handle both high-volume admission ticket sales and the detailed management of experiences with limited capacity. The selected features cover the full range of operations – from the initial booking and customer communication to organizing group events and selling vouchers.

Tickets

Even though the reservation system works with the concept of a "reservation", it can just as well handle everything related to tickets. A ticket is simply a specific form of what a reservation means within a particular business.

Tickets

A reservation in the reenio system doesn't have to mean just a booked slot in a calendar – it can also mean a ticket. It's just a different way of looking at what you're offering customers, what they're buying, and how the whole process then unfolds.

Every reservation carries everything you'd expect from a ticket – a unique code, a QR code for quick check-in, and information about the time and exactly what it can be used for. From this perspective, selling tickets is a fundamental way of using the reservation system. A ticket is often understood as a document that, for example, matches the visual identity of an event and also contains additional information. All of this can also be provided in the reenio system, where you can create your own design for the reservation confirmation = the look and content of the ticket.

The customer receives their ticket by e-mail right after payment, can save it to their Apple or Google Wallet, and you simply scan it with the mobile app at the entrance. If you want to sell tickets for events, it's really nothing more than a reservation with online payment and a custom confirmation design.

Event: One single event

The easiest event type to set up and use, offering a booking for a specific, fixed time from and to, including an optional capacity limit. A customer always books the entire listed event.

Event: One single event

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Offer customers a reservation for a fixed time slot with a limited capacity – ideal wherever more than one person needs to be able to attend an event, but not more than you're able to serve.

With the Full single event type, a customer always books the whole event as set, i.e. a fixed time slot from – to, with no option to choose a custom time. This is typically an event with a higher capacity, taking place at a fixed time – suitable for sports events and lessons, seminars, lectures, concerts, exhibition openings, one-off courses, workshops, or tours.

For this type you can also enable a so-called waiting list, where a customer can still express interest in booking even after all available capacity has been used up. This event type also supports creating recurring reservations and supports online events.

Cash register and payment terminal

When online payments aren't enough and you need to accept payments on the spot, the cash register feature comes in handy – issuing and printing a receipt, processing a card payment through a terminal, and so on.

Cash register and payment terminal

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Handle payments received in person on the spot too – mark a reservation as paid, generate an accounting document, and print it directly on a POS printer, or accept a card payment right away through a connected payment terminal.

The cash register feature lets you mark a reservation as paid directly in the administration, even when the payment took place outside the online payment gateway, for example in cash at reception. The system can then issue a corresponding accounting document for the payment received this way, respecting the configured document numbering, and so on.

For card payments, the system can also be connected to a payment terminal (SumUp, GP Tom, Comgate), which means a payment request can be sent to the terminal directly with a button in the reservation detail, and after a successful payment the system automatically marks the reservation as paid, creates the payment and document, and sends the customer a confirmation by e-mail, just like with payment via the online gateway.

Gift coupons

A discount for new and loyal customers, a gift for using a specific service, or a gift of a certain value? The gift coupon feature can handle all of this, offering not only flexible coupon types but also direct online sales of them.

Offer your customers gift coupons for your services, and at the same time let them buy gift coupons online – the customer immediately receives their coupon by e-mail and can give it as a gift or use it right away.

Gift coupons are part of the broader discount coupon and punch card functionality, with a similar approach and possible uses for all these tools. You create a coupon with predefined parameters – a set validity period, discount amount, or value – and assign it to specific events it can be applied to (so you can have different coupons for different service offerings, or events that don't accept coupons at all). The customer then receives a coupon code, either directly from you or through an online purchase.

  • One-off redeemable amount

    A classic coupon with a fixed monetary value, typically for one-off use as a gift.

  • Percentage discount

    A discount coupon for a proportional amount, typically suitable for giving to new customers or as a punch card, etc.

  • Gradually redeemable amount

    The coupon has a certain monetary value which is used up gradually – a form of virtual wallet.

  • No discount

    A type of coupon that doesn't adjust the price at all, but can be used, for example, to restrict reservations to a limited group of customers.

For genuine gift coupons, the ability to create your own design (PDF) is important, reflecting not just your visual style and intended use, but also allowing space for a dedication and so on.

Online payments

Being able to pay for a reserved service through an online payment gateway is now the standard. Customers today are used to paying quickly and securely in online shops and expect the same comfort when booking or ordering services online.

Online payments

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Let customers pay for their reservation or tickets online right away, before the service is provided – faster, more convenient, and with the certainty that the reservation will be paid, and therefore used.

The reenio system allows you to require prepayment as part of the booking process, so a customer's reservation only becomes valid once paid. You decide yourself whether online payment is mandatory, or whether you leave it up to the customer to pay on site. With mandatory payment, you can set a deadline by which a new reservation must be paid, otherwise it is automatically cancelled and the slot is released for another customer.

For online payments you can choose from several supported payment gateways. The reservation system then handles the technical connection and communication with the chosen gateway, but all business and formal matters are handled directly with the payment gateway provider – you keep the money you receive under your own control, in your own merchant account.

  • GoPay

    An online payment gateway offering a wide range of payment methods, from card payments to fast bank transfers, Apple Pay, or Google Pay.

  • Comgate

    Another Czech payment gateway that also operates in other European countries. Its payment methods vary and cover common needs.

  • Stripe

    A global payment gateway that is becoming increasingly popular. It offers fast integration and approval, so you can start accepting payments within minutes.

  • Bank transfer

    A special type of payment method where the reservation system itself can generate a QR code for payment and then automatically verify and match received payments.

After a successful payment, the system automatically marks the reservation as paid and generates and sends the customer a payment document. The reenio system offers a wide range of options and features for working with payments, including exports, refunds, and more. However, it should be noted that reenio itself is not an accounting system.

Flexibility of resources and events

Resources and events let you create various combinations of events, services, or places within a single reservation page. Under one roof, you can effectively cover a one-off large event as well as regular hourly bookings.

Flexibility of resources and events

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Run an arbitrarily varied range of services on a single reservation page – one-off events, recurring courses, space rentals, and ticket sales all at the same time? The reenio reservation system can cover even these complex business models.

The reenio reservation system is not limited to just a single type of offering – within one page, you can create any number of resources (places, services, employees) and assign each of them the type of event that best suits that particular offering. This means an hourly court rental via interval events, a monthly yoga course as a full sequence, a one-off seminar as a full single event, and the sale of punch cards or gift coupons, can all run side by side – all on one reservation page and in one administration.

Clarity for such a varied offering is provided by a navigation hub, which can be set up as a multi-step guide, walking the customer through it step by step (e.g. first choosing a service, then an employee or branch).

Last but not least, thanks to collision protection over time, the system also automatically makes sure the same resource (e.g. a specific employee or room) never ends up in two reservations at once, even when it's used across different event and resource types.

Custom booking forms

When the standard details collected from a customer during booking aren't enough, the solution is simple. Booking forms can be extended with custom fields that a customer may or must fill in while booking.

Custom booking forms

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Find out everything you need about customers right at the time of booking – extend the standard form with your own fields and tailor the form to a specific event and type of service.

Custom booking forms let you extend the standard reservation form (name, e-mail, phone) with any additional fields your business needs – from checkboxes, through selecting from options, entering text, all the way to uploading a file (e.g. a photo of the customer or a scanned confirmation). It's also possible to collect specialized data, where the system takes care of validating the correct format.

Individual custom fields can be required, or only shown based on the reserved capacity or a previously selected value. A special group is formed by form fields that affect the reservation price – which makes it easy to handle, for example, a surcharge for renting equipment, a discount for members, or a price adjustment for an above-standard scope of service.

A form can be assigned to a single event, or set globally so it automatically applies to all events on the reservation page. Working with custom forms is therefore very simple while also offering very broad possibilities for use.

Data entered in a custom booking form is saved as part of the specific reservation and can also be included in an export to Excel, and worked with further as needed.

Mobile check-in app

The mobile app for Android and iOS is a significant addition for running your business efficiently and making full use of the reservation system – especially if you're using QR codes for reservations and tickets. Checking and checking in a reservation then becomes a matter of seconds.

Mobile check-in app

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The reenio mobile app (Android and iOS) is mainly used for quick and easy on-the-spot online check-in of individual reservations and tickets. It also includes an overview calendar of reservations and a customer list, so a reservation can be found even without knowing the specific code.

The app is therefore intended for administrators or other users (e.g. temp staff, front-of-house staff, receptionists) who need fast, hands-on access to data and information. This also means that a user doesn't need access to the full system administration to log into the app – a special authorization QR code can be used to log in instead.

A reservation code is primarily scanned as a QR code using the mobile device's camera, but it can also be entered manually or looked up. For larger numbers of visitors, it's a good idea to get a mobile device with a hardware laser code scanner – scanning is significantly faster and more reliable. Combined with automatic check-in mode, where, if everything about the reservation/ticket is in order, the code is automatically marked as checked in a moment after scanning, this becomes a very fast helper.

The app can also check in individual places within a single reservation (e.g. specific seats), and besides reservations it can also handle redeeming coupons or punch cards by scanning their code.

Dynamic pricing

Conditional prices, price variants, discount codes, and so on – this is all part of the extensive options for how the price of a reservation is calculated. Combined with online payment, it's a significant business and marketing tool.

Dynamic pricing

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Set prices for customers exactly to match your offering – different customer categories, discounts for longer bookings or bookings made well in advance, discount coupons, and any combination of all of these.

The price of a reservation in the reenio system doesn't have to be just a single fixed number – the system provides tools to price your offering intelligently and precisely, in line with how your business works. You can set different pricing categories, for example admission for an individual or a family, which are then automatically factored into the reservation based on the customer's choice.

On top of that, you can tailor the price to the specific circumstances of the reservation – for example, giving a discount to customers who book well in advance, or setting a different rate for a longer stay or rental. Thanks to a custom booking form, you can then easily offer add-on services or a discount for a selected group of customers.

For marketing campaigns and controlled access to selected events, discount coupons are useful, with their own settings for validity and number of uses – whether it's a one-off promotion, a loyalty discount, or a closed group for whom you only open up an event when the corresponding code is used.

The power of this pricing approach lies in the fact that all these tools can be combined and used together as needed. The final price always reflects exactly how you want to offer your services and what the customer themselves chooses.

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Are you wondering if an online reservation system is right for you? Check out the FREQUENT QUESTIONS or the DOCUMENTATION pages and try out the reenio system.