reservation system for beauty salons

Beauty salons are places where clients seek not only beauty care but also some time for themselves – and that places high demands on ensuring both the booking process and the visit itself are smooth and enjoyable. The range of treatments, from manicures and pedicures to cosmetic treatments, eyelash applications, and make-up, requires precise scheduling, different time slots for each service, and the ability to offer clients convenient and intuitive online booking. Gift vouchers are also one of the most effective tools beauty salons can use to attract new clients while boosting revenue throughout the year.

What needs to be addressed ...
  • Coordinating appointments for different types of treatments with varying durations.
  • Managing the occupancy of multiple workstations without overlaps or conflicts.
  • Selling gift vouchers online – during the pre-Christmas season, for Valentine’s Day, or for birthdays.
  • Redeeming a purchased voucher when booking a specific treatment only.
  • Collecting information about clients and their requirements before their visit.
  • Handling seasonal increases in demand and efficiently filling capacity during the busiest times of the year.
  • Sending automatic appointment reminders to reduce no-shows and late arrivals.

Online booking is a natural step toward a more professional image and genuine time savings for a beauty salon. Clients can choose a treatment and an available appointment at any time – without having to call during business hours. The system adjusts the booking duration based on the selected service and ensures that two bookings never conflict at the same workstation or with the same specialist. This means the salon operator does not have to constantly coordinate appointments manually and can focus fully on the clients currently at the salon. Automatic confirmations and reminders before appointments significantly reduce the number of forgotten or missed visits – and for a salon with limited capacity, that makes a real difference. A custom booking form also makes it possible to obtain key information in advance – whether the client is visiting for the first time, what their skin type is, which gel polish color they would like, or whether they are allergic to specific products. Preparing before the treatment begins saves time, increases professionalism, and provides clients with a better experience.

Gift vouchers are one of the most powerful sales tools for a beauty salon – and their full potential is realized when they can be purchased online, at any time and without hassle. A man looking for a gift for his partner at midnight before Valentine’s Day, a mother buying her daughter a birthday voucher, or a client treating a friend – all these buyers will appreciate being able to purchase a voucher easily, pay online, and receive it immediately in electronic form. This generates revenue even when the salon is physically closed or fully booked. The voucher recipient can then choose a convenient appointment and treatment and easily redeem the voucher online when booking. A customer database containing visit history and preferences helps build a truly personal approach – you know what the client tried last time, what caught their interest, or which treatments they like to return to. Automatically sent post-visit feedback surveys make it possible to collect feedback and help build the salon’s online reputation. The combination of online vouchers, loyalty tools, and thoughtful communication from the salon creates a place clients enjoy returning to – and recommending to others.

Key features for beauty salons

A beauty salon needs a system that can handle both the day-to-day organization of treatments and appointments, as well as the sale and redemption of gift vouchers or online payments for bookings. The selected features cover the complete operational cycle – from a client’s first visit through managing their preferences and communication to selling vouchers and building a long-term customer base.

Gift coupons

A discount for new and loyal customers, a gift for using a specific service, or a gift of a certain value? The gift coupon feature can handle all of this, offering not only flexible coupon types but also direct online sales of them.

Offer your customers gift coupons for your services, and at the same time let them buy gift coupons online – the customer immediately receives their coupon by e-mail and can give it as a gift or use it right away.

Gift coupons are part of the broader discount coupon and punch card functionality, with a similar approach and possible uses for all these tools. You create a coupon with predefined parameters – a set validity period, discount amount, or value – and assign it to specific events it can be applied to (so you can have different coupons for different service offerings, or events that don't accept coupons at all). The customer then receives a coupon code, either directly from you or through an online purchase.

  • One-off redeemable amount

    A classic coupon with a fixed monetary value, typically for one-off use as a gift.

  • Percentage discount

    A discount coupon for a proportional amount, typically suitable for giving to new customers or as a punch card, etc.

  • Gradually redeemable amount

    The coupon has a certain monetary value which is used up gradually – a form of virtual wallet.

  • No discount

    A type of coupon that doesn't adjust the price at all, but can be used, for example, to restrict reservations to a limited group of customers.

For genuine gift coupons, the ability to create your own design (PDF) is important, reflecting not just your visual style and intended use, but also allowing space for a dedication and so on.

Event: Custom time

A reservation type where the emphasis is on a high degree of flexibility in timing. It allows dynamic definition of time windows, where the customer chooses the length of the reservation, its start time, capacity, and so on.

Event: Custom time

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Offer customers a booking at exactly the time that works for them and for you – they don't have to fit into predefined time blocks like with the Interval type; they simply choose the start and length according to the event's settings.

With the Any time event type, you define a time window within which a booking is possible, and further settings determine in what time increments a reservation can start and how long it can last. This is suitable where opening hours are the basis, and it's typically used for providing various services such as renting spaces, massages, hairdressing, tanning, or personal meetings.

Combined with collision protection, this type offers a very flexible way to offer various services, at different prices and with different durations, in such a way that booking one service blocks the offering of other services at the same time.

Collision protection

Resources are a key element of how the whole reservation system works. Thanks to them, the system can automatically make sure that two reservations requiring the same resource – employee, place, or service – never overlap.

Collision protection

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Let the reservation system automatically make sure you never have two reservations overlapping at the same time if they use the same resource. Thanks to collision protection, there's no problem creating a complex range of events and services while still ensuring effective management of reservations for the same time slot.

Resources (service, employee, place) in the reenio system serve not only as the informational basis for the range of events, their filtering, and navigation, but also as an important element in automating the whole reservation process. Thanks to collision protection, the system automatically evaluates whether a reservation can be created at a given time, or whether it would cause a collision due to the resources involved already being booked – for example, if a sauna would be booked at the same time by another reservation, but for a different service.

If you want to make reservations really efficiently, and want to offer your customers different options, services, prices, etc., then collision protection is definitely a feature worth understanding and getting right. For example, if you run a tire shop and car wash with 3 bays, thanks to collision protection you can offer different services (events) across the bays, and if a customer books one service in bay 1, no other reservation for the same time can be created for bay 1. And the reservation system takes care of exactly this automatically.

Collision protection is available for almost all event types. It cannot be used to protect against collisions at the level of individual seats in a seat map.

Flexibility of resources and events

Resources and events let you create various combinations of events, services, or places within a single reservation page. Under one roof, you can effectively cover a one-off large event as well as regular hourly bookings.

Flexibility of resources and events

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Run an arbitrarily varied range of services on a single reservation page – one-off events, recurring courses, space rentals, and ticket sales all at the same time? The reenio reservation system can cover even these complex business models.

The reenio reservation system is not limited to just a single type of offering – within one page, you can create any number of resources (places, services, employees) and assign each of them the type of event that best suits that particular offering. This means an hourly court rental via interval events, a monthly yoga course as a full sequence, a one-off seminar as a full single event, and the sale of punch cards or gift coupons, can all run side by side – all on one reservation page and in one administration.

Clarity for such a varied offering is provided by a navigation hub, which can be set up as a multi-step guide, walking the customer through it step by step (e.g. first choosing a service, then an employee or branch).

Last but not least, thanks to collision protection over time, the system also automatically makes sure the same resource (e.g. a specific employee or room) never ends up in two reservations at once, even when it's used across different event and resource types.

Online payments

Being able to pay for a reserved service through an online payment gateway is now the standard. Customers today are used to paying quickly and securely in online shops and expect the same comfort when booking or ordering services online.

Online payments

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Let customers pay for their reservation or tickets online right away, before the service is provided – faster, more convenient, and with the certainty that the reservation will be paid, and therefore used.

The reenio system allows you to require prepayment as part of the booking process, so a customer's reservation only becomes valid once paid. You decide yourself whether online payment is mandatory, or whether you leave it up to the customer to pay on site. With mandatory payment, you can set a deadline by which a new reservation must be paid, otherwise it is automatically cancelled and the slot is released for another customer.

For online payments you can choose from several supported payment gateways. The reservation system then handles the technical connection and communication with the chosen gateway, but all business and formal matters are handled directly with the payment gateway provider – you keep the money you receive under your own control, in your own merchant account.

  • GoPay

    An online payment gateway offering a wide range of payment methods, from card payments to fast bank transfers, Apple Pay, or Google Pay.

  • Comgate

    Another Czech payment gateway that also operates in other European countries. Its payment methods vary and cover common needs.

  • Stripe

    A global payment gateway that is becoming increasingly popular. It offers fast integration and approval, so you can start accepting payments within minutes.

  • Bank transfer

    A special type of payment method where the reservation system itself can generate a QR code for payment and then automatically verify and match received payments.

After a successful payment, the system automatically marks the reservation as paid and generates and sends the customer a payment document. The reenio system offers a wide range of options and features for working with payments, including exports, refunds, and more. However, it should be noted that reenio itself is not an accounting system.

Customer database

An overview of your customers, their details, and history is key to any business. The customer database not only records this data but also provides tools for communication, data export, and meeting GDPR requirements.

Customer database

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Keep a clear customer database with a reservation history and a whole range of related tools. The reenio system automatically builds the customer database based on reservations made or direct registration. A registered customer gains the ability to log in and manage their reservations directly within the reservation page. If customer credit is used, they can see their balance within their account and top it up online.

Depending on your settings, a reservation can also be allowed without registration, simply by entering an e-mail address or phone number, which is especially suitable where you don't expect one specific customer to use the reservation system regularly and often.

A well-maintained, extensive customer database is an important marketing tool. The system offers the option of bulk sending e-mail or SMS messages, which is useful for reaching customers with a new offer, a discount campaign, but also operational information or as part of crisis management.

The customer database naturally contains personal data, which today requires a certain approach to how it's handled and protected. The reservation system allows you to set up automatic deletion of personal data after a chosen period, and also keeps track of customer requests to have their data deleted. This makes it easier to meet GDPR requirements in line with the rules defined for your particular business.

If you need to import a customer database from another system or a manually maintained spreadsheet, that's no problem – an existing customer list can be easily and smartly imported into the reenio system.

Custom booking forms

When the standard details collected from a customer during booking aren't enough, the solution is simple. Booking forms can be extended with custom fields that a customer may or must fill in while booking.

Custom booking forms

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Find out everything you need about customers right at the time of booking – extend the standard form with your own fields and tailor the form to a specific event and type of service.

Custom booking forms let you extend the standard reservation form (name, e-mail, phone) with any additional fields your business needs – from checkboxes, through selecting from options, entering text, all the way to uploading a file (e.g. a photo of the customer or a scanned confirmation). It's also possible to collect specialized data, where the system takes care of validating the correct format.

Individual custom fields can be required, or only shown based on the reserved capacity or a previously selected value. A special group is formed by form fields that affect the reservation price – which makes it easy to handle, for example, a surcharge for renting equipment, a discount for members, or a price adjustment for an above-standard scope of service.

A form can be assigned to a single event, or set globally so it automatically applies to all events on the reservation page. Working with custom forms is therefore very simple while also offering very broad possibilities for use.

Data entered in a custom booking form is saved as part of the specific reservation and can also be included in an export to Excel, and worked with further as needed.

Custom messages

Automating communication with customers based on specific requirements and events brings a powerful tool that supports and improves how well informed your customers are, simplifies processes, and also improves your marketing work and how you gather feedback.

Custom messages

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Automate communication with customers exactly to your needs – from reminders, through satisfaction surveys, to marketing offers, in the form of e-mails or SMS messages. The possibilities of custom messages are, however, far broader. Custom messages can also be used to notify an external system or device, or to inform administrators or employees.

Custom messages allow you to set up sending of messages tied to a specific event in the reservation process and a corresponding moment in time. The event can be automatic (creation of a reservation, end of an event, etc.) or tied to a manual change of a reservation's status in the administration or mobile app.

  • E-mail

    The basic type of custom message, where a text e-mail message with your own content is sent.

  • SMS

    A popular message type which, although limited in size and format, offers greater delivery certainty.

  • Webhook

    A technical solution for notifying an external system that some event has occurred. Typically used for various automations.

  • Mobile app

    A quick way to send a notification directly into a specific reenio mobile app.

  • Smartemailing

    If simple text content for an e-mail isn't enough, you can use templates and sending via the Smartemailing tool.

Unlike system notifications, which have a fixed structure and content, with custom messages you decide the content and purpose yourself – typically these are used for a thank-you or a request for feedback after an event ends, a reminder before an upcoming event, a marketing offer, booking instructions, birthday or name-day wishes (even with a gift coupon), or a reminder to a customer who hasn't booked for a while.

The content of custom messages can also contain so-called placeholder variables, which are replaced with the corresponding value when the message is actually sent, e.g. the customer's name or the reservation's start time. Custom messages are assigned to events via message groups, so there's no need to set up rules for every event separately, while still keeping flexibility for different situations and needs.

A special feature of certain message types and specific events is the ability to add dynamic elements to a custom message – a satisfaction survey or a generated coupon code. It's entirely up to you how you integrate these options into your marketing activities.

Customer reviews

Feedback from customers is very important. Automatically sending a satisfaction survey shortly after a reservation takes place is thus a very powerful tool that fits well into the overall marketing of a business.

Customer reviews

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Want to know how satisfied your customers are? Just send them a request for a review once the event has ended. The reservation system can help with this and can automatically send, store, and process satisfaction surveys from customers.

Gathering feedback works by combining two features – a review form and custom messages. The review form defines the custom questions of various types that you want answers to, as well as a star rating. This form can then be linked to a custom message, which ensures it's sent to the customer according to defined rules and based on a specific event.