Custom messages
Automating communication with customers based on specific requirements and events brings a powerful tool that supports and improves how well informed your customers are, simplifies processes, and also improves your marketing work and how you gather feedback.
Custom messages
more in the documentationAutomate communication with customers exactly to your needs – from reminders, through satisfaction surveys, to marketing offers, in the form of e-mails or SMS messages. The possibilities of custom messages are, however, far broader. Custom messages can also be used to notify an external system or device, or to inform administrators or employees.
Custom messages allow you to set up sending of messages tied to a specific event in the reservation process and a corresponding moment in time. The event can be automatic (creation of a reservation, end of an event, etc.) or tied to a manual change of a reservation's status in the administration or mobile app.
- E-mail
The basic type of custom message, where a text e-mail message with your own content is sent.
- SMS
A popular message type which, although limited in size and format, offers greater delivery certainty.
- Webhook
A technical solution for notifying an external system that some event has occurred. Typically used for various automations.
- Mobile app
A quick way to send a notification directly into a specific reenio mobile app.
- Smartemailing
If simple text content for an e-mail isn't enough, you can use templates and sending via the Smartemailing tool.
Unlike system notifications, which have a fixed structure and content, with custom messages you decide the content and purpose yourself – typically these are used for a thank-you or a request for feedback after an event ends, a reminder before an upcoming event, a marketing offer, booking instructions, birthday or name-day wishes (even with a gift coupon), or a reminder to a customer who hasn't booked for a while.
The content of custom messages can also contain so-called placeholder variables, which are replaced with the corresponding value when the message is actually sent, e.g. the customer's name or the reservation's start time. Custom messages are assigned to events via message groups, so there's no need to set up rules for every event separately, while still keeping flexibility for different situations and needs.
A special feature of certain message types and specific events is the ability to add dynamic elements to a custom message – a satisfaction survey or a generated coupon code. It's entirely up to you how you integrate these options into your marketing activities.









































